This ad uses guilt, visual appeal, and false facts to persuade consumers to buy popular snack "Pop Chips". In my essay I discussed actual health facts accompanying the snack and their lack of nutritional value. The ad utilizes Katy Perry to insinuate that eating Pop Chips will not negatively affect your body, in fact if you eat them like she does maybe you will look like that as well! The ad also successfully uses guilt to shame those who aren't extremely thin in the waist and belly ares. The declaration that Katy Perry doesn't have "love handles" and eats Pop Chips hints that you shouldn't have love handles either to achieve the perfect body, and eating Pop Chips can help you with that.
The assignment allowed me to look deeper at casual references that advertisers make about our bodies. The generalized statements fuel societies expectations about how we should look, but give us harmful information about the food we should eat.